The Kid With the Gadgets
I've been a tech nerd my entire life. The kind of kid who showed up with the newest iPhone before anyone else had heard of it. Not just the mainstream stuff either — niche gadgets, weird peripherals, things that hadn't proven themselves yet. If it was new and it did something interesting, I needed to try it.
So when Apple announced the Vision Pro, there was never a question of if I'd get one. Only how fast. It was expensive — really expensive — but I saved up everything I could and went for it. First day.
And I fell in love.
The technology is genuinely incredible. I still use it constantly. But from the moment I put it on, I knew I didn't just want to use Vision Pro apps — I wanted to build them. The problem was, at the time, I could build iOS apps but visionOS was a step too far. The spatial computing framework, the 3D rendering, the entirely different interaction model — it was complex enough that I needed to park the idea until I was ready.
The Environment Problem
Here's something every Vision Pro owner discovers quickly: the built-in environments are beautiful, but there are only a handful of them. Apple updates them maybe once a year, adding one or two new scenes. For a device you use daily — especially for watching content, which is where Vision Pro truly shines — it gets repetitive. Fast.
You're sitting in the same virtual living room, the same mountaintop, the same moon surface. Over and over. And you start thinking: what if I could be anywhere?
That's where Suite came from. A spatial web browser that lets you browse the web inside handcrafted, immersive 3D environments. Custom scenes that go beyond what Apple ships. The idea: if enough people subscribe, I commit to building one or two new environments every month. The content stays fresh. The experience never gets stale.
Built in a Week
By the time I actually sat down to build Suite, AI had caught up enough to help with visionOS development. The frameworks still had their complexities, but between my iOS experience, the improved tooling, and sheer stubbornness, I shipped it in about a week.
A week. From idea to live on the App Store. And that's the thing about building in 2025 and beyond — the old playbook is dead. You used to have to validate an idea through months of market research, surveys, and planning before you wrote a single line of code. By the time you shipped, your hypothesis might already be outdated.
Now? You just build it. Ship it. See if it has traction. If it does, double down and hone it with real user feedback. If it doesn't, it's a data point — park it and move on. The cost of being wrong has collapsed. The only expensive mistake is not trying.
The Emptiest App Store in Tech
Here's something most people don't realize about the Vision Pro ecosystem: at the beginning of 2026, an average of four apps per month launch on the visionOS App Store. Four. That's not a typo.
The user base is small — Vision Pro is still an early-adopter device. But here's the flip side: the people who own one are the kind of people who saved up and committed serious money to have cutting-edge tech. They're willing to pay for apps that make the experience better. The economics per user are completely different from iOS, where you're fighting for attention in an ocean of free alternatives.
And because so few apps launch, Apple almost has to feature the good ones. You don't need a marketing budget. You don't need an influencer strategy. Build something good, and the platform itself surfaces it. It's the most objective form of market validation you can get.
Playing the Long Game
But the real bet isn't about today's Vision Pro. It's about the next one.
At some point — maybe 2026, maybe 2027 — Apple will ship a lighter, cheaper version. When that happens, the user base could 5x overnight. And every app that's already sitting on the store, already polished, already reviewed — those apps catch that wave for free. Revenue scales with the install base, and you've already done the work.
That's the opportunity most people are sleeping on. The visionOS App Store is practically empty. Most categories have zero competition. The window to own your space is right now — before the hardware goes mainstream.
Suite is my bet on that future. And if it doesn't work out? I built a Vision Pro app in a week. The downside is basically zero. The upside is being early to the most exciting platform Apple has launched in a decade.